MARKETING
VISUAL DIRECTION
Branding Process and Deliverables
Visual scheme, installation, and merch design work under the 2025 Commencement Committee
OMA
B2C marketing content and brand asset for health & wellness CPG pre-launch campaign
SNAGGLE
Inclusive product and brand design of irregular-shaped tooth puzzle to boost smile confidence
THE BAKING ROOM
Capstone interactive installation, brand identity for a food tech company selling pregnancy food
PILA DE BOBA
Video content design for F&B Business earned over 1.5 million views
PRODUCT
EXPERIENCE
Problem Solving Process and Deliverables
DOODLE UP
Product design, of a magnetic tracing board to aid focus and retention rate for ADHD learners.
ARCHITECTURE REVIVAL
Mixed-reality experience design to tell story on architecture in Shanghai.
LÜM
Light activator spray design, for indoor plants to emit plant light through nanotechnology.
ABOUT SISSY
Being unconventional has carried her throughout the 22 years of her life, pushing her to embrace challenges every day.
She is a multidisciplinary designer with a background in design engineering, strategic design thinking, and social media marketing.
She creates playful, insight-driven visual experiences across physical and digital mediums that help brands connect with their audiences.
She recently graduated with a Bachelor of Science in Interactive Media Arts at NYU Shanghai.
MORE ABOUT HER...
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lived across China, US, Middle East, gained a global perspective
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minored in creativity+innovation, learned strategies to design for business impact
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love solving problems through a creative lens
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a superfood endorser, healthy food addict
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a light and shadow photographer for 10 years, observer at heart
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a content creator, grew her account from 0 to 300K+ organic views in two months
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love observing people, and utilizing the science to happiness(shout out to science of happiness course)