The Baking Room
This is a food brand experience installation design derived from my capstone thesis research, connecting human reproduction trends to food technology. The name "The Baking Room" shares a dual meaning for both food and pregnancy.
The scenario is imagined in 2075, where prospective parents consume offspring enhancement “eggs” to enhance their microbiome before they conceive a baby.
Feb - May 2025
Art Direction / Graphic Design / Speculative Research
ABSTRACT
Human manipulation of food have long existed. They represent an outgrowth of knowledge and complex technology(Montanari). People in the past and today both see technology as a way to fulfill human needs and desires. Today, biotechnology advancement is making us reconsider our traditional understanding of what is considered “natural” and “edible” food.
Artificial milk, artificial meat, what is next?
Installation Concept
A luxury food clinic that sells four types of offspring enhancement eggs to selected clients. With the invitation card, clients can visit the clinic to sample the product before confirming the purchase through scanning the ID at the self-checkout machine.
Logo Design
The vector logo combines concept of an egg and DNA strand to represent futuristic childbirth.
Invitation Card Design
Order Confirmation Popup
Product Display
Product Packaging
Each egg sample is sealed and has a sticker to represent its yolk design accordingly.
Packaging takes reference from ready to eat egg products in China.
Luxury pharma-style counter labels
If you are curious about my research...
