Snaggle
Can we combat societal teeth insecurity in a playful way? Snaggle is a brand I designed for an educational puzzle toy. The purpose is to embrace cosmetic imperfections around teeth and help build smile confidence.
DATE
May 2025
TOOL
Blender, 3D Printing, Illustrator
Logo
Inspired by the term “snaggletooth,” SNAGGLE is presented with a bold and playful typography. The letter "E" has teeth hanging on top and bottom.
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Palette
The primary colors intend to reveal warmth and playfulness. The supplementary blue are used to increase brand association to dentistry.
Packaging Design
With strong emphasis on the play value, the product is packed inside a clear sealed bag that shows clearly what's inside. Comes with silicone gum, magnetic tooth, tooth decor, and brand stickers.
Graphics
Product Showcase
More About This Project
Teeth - A common cosmetic insecurity
Yes, studies show that more than 8 out of 10 people have some degree of dental misalignment. What we often think of as imperfection is actually the natural state for most humans. How can we bring to the market the knowledge of teeth inclusivity?
Why Tooth Puzzle?
This project addresses early-age teeth shaming by introducing dental diversity through interactive play.
It also intends to engage children in their motor skill development by placing 3D objects into the correct slots as puzzle pieces.
Production Process
